Artist Booking
Artist management is the practice of managing the professional career of an artist. This involves overseeing the artist’s marketing, promotion, and public relations. Artist managers also handle the financial aspects of an artist’s career, such as negotiating contracts, collecting royalties, and securing performance fees. They may also provide creative direction, such as offering advice on songwriting, production, and career decisions. Additionally, artist managers may be responsible for booking tour dates, overseeing the production of music videos, and creating promotional campaigns.
Artist managers must have a comprehensive understanding of the music industry, as well as an in-depth knowledge of their artist’s genre and target audience. They must also possess excellent interpersonal and communication skills in order to negotiate deals and build relationships with industry professionals. Artist managers must be organized and have a strong sense of business acumen. They must also be able to think strategically and anticipate how their artist’s career will evolve. It is important for artist managers to stay current on industry trends and maintain professional relationships with their peers.
